By the time you hit your 30s, you will notice that the signs of ageing have started setting in. Wrinkles become prominent if proper care has not been taken. Fine lines all over the skin start to highlight your age. This happens because the rate of skin cell regeneration slows down in 30s and collagen and elastin production becomes slower. If you wish to create brighter and smoother skin, you can use skin care products that contain caffeine and vitamins. Therefore it is important to maintain a healthy diet full of vitamin A, B complex, C, D and E. Vitamins repair skin by stabilizing collagen and keep the skin moist. Your routine skincare should include cleansing, moisturizing, toning if necessary, and Exfoliation. Exfoliation is very important at this age. Consider opting for microdermabrasion formulations which have finer natural granules than traditional scrubs, exfoliators and shouldn’t irritate the skin. Try to exfoliate at least twice a week.